Identity

L.K.Bennett

Spring & Mercer was appointed to the work following a two-way pitch in March. The new emblem had to capture the spirit of the L.K.Bennett customer, who is sophisticated, feminine, intelligent... women who want to look serious but stylish.

"We were first inspired by black satin ribbons", says S&M Creative Director Jay Flaxman, "We also wanted to create something that possessed a level of emotional engagement, the current logotype didn't really do that alone."

The fashion house's range of womenswear will feature the new marque from December onwards as part of the SS12 collection.

Project