Identity

Metasys

Spring & Mercer created the verbal and visual identity for this natural weight-loss product. In addition to press advertising S&M also wrote and produced a series of television and radio spots as well as orchestrating a publicity event that coincided with Magician David Blane's starvation attempt in Central London. The campaign not only achieved record sales but also secured supplier status with the likes of Boots, Harrods and Holland & Barrett.

Client

BIC International Ltd