Identity
HALO
HALO is a new product, providing real-time personal security. Attached to your clothing, the device send live video and audio data, directly to a response centre.
Spring & Mercer created the name and visual identity, defining the core proposition in order to source funding. Spring & Mercer then developed the messaging and positioning strategy for all launch media.
Elements of the logo device were incorporated into the product’s design - creating a powerful, original and subtle branding concept.
Project
Client
Erze Image Ltd
