Graphics
Mobil Oil
With an unexpected, market-beating 'pro grease' in it's stable, Mobil's special project team called on Spring & Mercer to create a more market-centric presentation for the product, to enable sales within the demanding mountain bike market.
Spring & Mercer delivered a presentation that introduced the exciting new product into a ravenously enthusiastic market. The no-nonsense, understated pack concept and design anticipated the movement in the market perfectly: securing staggering sales and global demand for Blue & Silver grease. The product was chosen as the official grease of the US Mountain Bike Team.
Project
Client
The Mobil Oil Company
