Identity
MYMAG
The Magazine is dead. Long live the Magazine... How do publishers integrate their titles with the consumers demand for online content? MYMAG creates a platform that allows the end user to aggregate content from all over the web, design their own magazine and have it delivered to their door in 24 hours, all for the price of one title. Spring & Mercer have created the brand identity and strategy for this pioneering product and in collaboration with The William Morris Agency, Los Angeles and Atomic Eye, Vancouver, have also designed the web interface. MYMAG launched in the US in the fall of 2010.
Project
Client
MYMAG LLC
