Spring & Mercer have been asked by British fashion retailer L.K.Bennett to create a new marque for it's collections.

The new logo device will run alongside the existing L.K.Bennett logotype to further enhance the company's identity and embelish their range of shoes, womenswear, handbags and accessories. 

The branding project is integral to the company's ongoing global expansion and will be launched as part of the Spring/Summer 2012 collections.

Spring & Mercer Creative Director, Jay Flaxman, said "We're delighted to be working alongside the creative team at L.K.Bennett to create something unique for a fashion brand that is one of this country's great success stories".

The new identity is set to launch this Autumn.